Social media marketing agencies and platforms weigh in on Facebook’s plan to further monetize its encrypted messaging app. In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the Facebook-owned encrypted messaging app via their Facebook timelines. At the time, Facebook also launched its WhatsApp Business APIand told the New York Times it would begin showing ads directly in the WhatsApp Status feature next year. All these moves to monetize WhatsApp — an app that has mostly......

Continue Reading